In the world of internet marketing, link building simply refers to action aimed at improving the quantity and quality of outbound links for a specific page with the intent of improving the page’s search engine ranking. It is a very important facet of a person’s internet marketing campaign. The more the number of inbound links directed towards a page on your website, the more likely people are to find your website in the search engines. In addition, this will translate into better organic search engine results – which translate into more traffic and higher sales. Below are some link-building techniques that have been proven to be useful in generating targeted traffic and sales.
Link Building Is Essential To SEO
Many people tend to think that link building and SEO are separate activities, however this could not be further from the truth. You should always remember that all SEO strategies should have some scope for building links. If you want to optimize your online business for improved search engine rankings, you should always make a keen effort to build links to your website. There are numerous ways in which you can implement link building into your internet marketing campaigns. However, one of the easiest and most effective methods is to post on forums and social media sites, as well as participate in discussion boards and email forums. There are many forms of link building out there, and we want to share some of the things we have learned over the years from our experience ranking websites online.
Foundation Links
Foundation links are essential to build up a well rounded backlink profile. They tend to have less impact on rankings but are great for building trust and awareness within search engines. A great strategy that you can use for foundational link building is the submission of articles to article directories. Many of these article directories accept submissions on a free-lance basis, while there are also those that require fees. To increase your chances of success, always write quality articles that target your potential readers. This will help you build links to your websites by providing valuable information to your target audience. On top of this, you should always make sure that your articles are informative, as well as containing backlinks. A good ranking system will not only look at the content of your article, but also at the anchor text used to link to your website.
Directory Sites
Much like article submission sites, directory sites are websites that allow businesses to list their website on their site. These sites generally offer a business profile listing with name, address, phone, email and usually a link to your site. This is often in the form of a simple www.yourwebsite.com URL link, which is not as effective as a contextual link, but again they are perfect for building a strong foundation on which to build more relevant article links.
Blogger Outreach
Blogger outreach is one of the most powerful forms of link building and remains one of the most in-demand internet services today. Blogger outreach, much like the name suggests, is when you reach out to the owners of blogs and request an article placement on their website, with a link to your site. When links are placed within the contest of a natural piece of writing, Google considers the link in situ and can use the surrounding content to give it an idea of what the link is about and what the website it is pointing to is offering. Because blogger outreach is such an involved process, it can often make more sense to work with a professional who can take care of the outreach process for you. Usually, these companies have connections to other website owners, which means they can find a suitable placement faster and cheaper than most people. There are many agencies offering blogger outreach as a service, such as Nitro Links, who specialise in finding perfect blog placements and writing the content for their customers.
What About Anchor Text?
For your anchor text to be effective for link building, it has to be hyperlinked within the body of your text. The hyperlink gives the reader a direct way to click on your target website, thus increasing your odds of obtaining targeted traffic. Always make sure that your anchor text is relevant to the surrounding text. For instance, if the surrounding text talks about coffee shops, instead of directly pointing to your web page about coffee, you should talk about the surrounding topic in your anchor text and include keywords that will be most likely to appear in the search engines.
Forums And Post Comments
In addition to building links, joining web forums and commenting on blogs related to your industry is another strategy that you can use for your SEO Ranking. These activities are extremely easy to do, and they will not only help with link building but also give you access to potential customers. As you build up your PR Ranking, you can join more forums and blogs, and eventually gain a presence in the internet market place that is worth linking to others in your industry.
Summary
If you follow these tips and tricks, you will see that link building and ranking will be easier for you. You will have the satisfaction of knowing that your hard work and dedication are paying off, and this will in turn improve your SEO ranking. SEO Ranking increases naturally as long as you remain consistent and keep working at it, and link building will be one of the best strategies you can use.